Will fashion lead the next wave of technology? 8 insights into the future of fashion

Will the next big technology company come out of the fashion world?

I’ve had a very interesting evening at the latest Sydney event of Decoded Fashion, a global network of events on the future of fashion.

Here are a few of the many interesting insights and ideas that came up during the evening, either directly from the speakers or evoked by what they said.
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Trying hard to be genuine: the only viable path is transparency

ABC News recently ran a segment Social media forces companies to change their marketing strategies or risk being left behind.

The piece, which included quotes from Mark Zuckerberg, Guy Kawasaki, and myself, among others, looked at how companies are changing how they are connecting to their customers and communities.

One excerpt from my interview noted:

ROSS DAWSON: People can very quickly see when something is false or has a false tone. Indeed, companies now do have to find those that are genuinely engaged to be able to help them to spread their messages. So in a world which is becoming more transparent, being genuine – not trying to pull the swift one on your consumers – is in fact the only way to success.

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Trend: offshore service centers driving innovation and revenue

Last week I gave a keynote on Mega Change: Tomorrow is Here at the NASSCOM Global In-House Center Conclave at Pune in India.

Global In-House Centers (GIC) describes offshore service and processing centers that are run and owned by the parent company. While business process and IT services have long been outsourced to offshore service providers, as many firms have chosen to establish their own centers, not least to maintain full control of operations and standards.

It was a fascinating event, bringing together the leaders in the space. GICs in India generate $15.5 billion in revenue and employ over half a million people.

Often GICs provide not low-level processing functions but highly sophisticated functions. Some of the world’s largest multi-nationals locate the global cream of their technologists and data scientists in India.

The next phase is for GICs to go beyond cost arbitrage on support to drive innovation and higher-value functions, as shown in this diagram from a recent NASSCOM report on GICs in India.

GICgoals
Source: NASSCOM/ Deloitte
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Dealing with jetlag: 5 tips based on experience

I have recently returned from a 10-day round-world trip, including 85 hours in airplanes and airports, with a number of speaking engagements and fortunately a little fun fitted in-between the travel.

This brings me to 56 hours of timezone changes within the last two months. I already have another 25 hours of timezone changes scheduled for the next month.

Dealing with jetlag is a required competence for my job, and fortunately I am pretty good at it. I thought I’d share how I approach it in case it is useful for others.
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Keynote slides: Creating the Future of Retail

Yesterday I gave two keynotes at the Congreso Internacional de Retail in Lima Peru.

The first keynote provided a big picture view of the changing world of business, while the second keynote focused on the future of retail.

Here are the slides to my second keynote. The slides to the first keynote are here. As always, my slides are designed to support my presentations, not to stand alone, but may be useful to others.

Keynote slides: The New World of Business

Yesterday I gave two keynotes at the Congreso Internacional de Retail in Lima Peru.

The first keynote provided a big picture view of the changing world of business, while the second keynote focused on the future of retail.

Here are the slides to my first keynote. The slides to the second keynote are here. As always, my slides are designed to support my presentations, not to stand alone, but may be useful to others.

Latin America’s growth and development is as exciting as East Asia’s

I am in South America this week, giving keynotes at the sCRM-CEM y Redes Sociales conference in Bogota and the Congreso Internacional de Retail in Lima.

Latin America is a fascinating and exciting region, both culturally and economically. However the region, while highly visible in North America, does not tend to get much attention from the rest of the world.

The dramatic economic rise of China is a dominant theme of this century, with India likely to gain ground on China in coming decades due to demographic shifts. This is drawing pointed attention from business executives around the world to Asia as a growth region. However to a certain degree the rise of China and India, and that of the rest of Asia, are distinct stories.

This first chart shows GDP of the major developing countries in Asia and Latin America (excluding Japan, Taiwan, and South Korea as established economies that are growing more slowly or not at all). China completely dominates in the extent and consistency of its growth. Considerably behind is Brazil, the second of the BRICs, followed by India.

GDP – large developing countries in Asia and Latin America – all

GDP Asia Latam all
Source: World Bank
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Future/ social media/ startup meetup – Mumbai Monday 14 April

I will be in Mumbai 14 April before doing the keynote at a NASSCOM conference in Pune.

I’d love to catch up with anyone who is interesting in meeting me or talking about the future, social media, startups, or similar topics. It has been a few years since I’ve been in Mumbai and keen to reconnect with what’s happening.

Where: Le Pain Quotidien, 3, Maker Maxity, Bandra Kurla Complex, North Avenue, Bandra East, Mumbai Details

When: 8pm, 14 April

Register on Eventbrite

Hope to see you there! Everyone is welcome, whoever turns up will be the right people :-)

Driving retail success through visible uniqueness

My wonderful wife, the talented jewellery designer Victoria Buckley, has had her boutique in Sydney’s historical Strand Arcade for 21 years.

The Strand is the best possible location for her in Sydney, with its classic Victorian architecture and rosta of leading Australian designers such as Akira, Alex Perry, Scanlan Theodore and sass & bide.

The Strand is producing a series of videos titled We Are The Makers, featuring the stores in the arcade. Below is the video of Victoria, which in less than 2 minutes successfully captures some of the vitality and creativity that is expressed in her jewellery. A very nice write-up of the interview is also available.


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The opportunities and risks of virtual reality

Today I was interviewed on the Daily Edition about virtual reality, in the wake of Facebook’s acquisition of Oculus Rift.

You can click on the image below to watch a video of the segment.

DailyEdition_010414

It is staggering that the very old idea of ‘virtual reality’ is finally about to reach its fruition with new technologies such as Oculus Rift, which have low enough latency to fool the brain into believing it is in a new world.
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