In today’s world planning is close to obsolete. Companies small and large must experiment to find what works and what doesn’t work. The lean startup movement has provided a clear model of how to iterate through trial, error, and finally success.
There have been many discussions around parallel entrepreneurship and whether it diffuses resources and energy rather than focusing entrepreneurial capabilities on a single endeavor, its rise is a sign of the times.
Entrepreneurs do not want to try a single venture, however many times they can pivot or iterate within that model. They want to try multiple ventures in which they can learn, cross-pollinate, and find what will succeed across the broadest possible domain.