Excellent data on the state of global innovation: idea generation, idea conversion, and crowdsourcing


Strategy + Business magazine has just launched its annual Global Innovation 1000 study, a deep analysis of the 1000 biggest spenders on innovation globally. As it happens I separately caught up with S+B editor Art Kleiner and Booz & Co Chief Marketing Officer Tom Stewart last Friday in New York (more on those conversations later), fortunately getting out before Sandy hit town.

Here is a good video of the highlights of the study:

The theme of the study this year was on the early stages of innovation, in generating ideas and then converting them to products and services.
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Slides for Crowdsourcing for Marketing Workshop in New York


Today I ran a Crowdsourcing for Marketing for Enterprise & Agencies workshop in New York as part of the global Crowdsourcing Week series of events.

I was very happy with how it went and the response from the participants. There was a good mixture of brand and agency participants, and great discussion throughout. Little of the richness of the workshop and discussion is shown in the slides, but some of the frameworks might be of use to those who did not attend the workshop.

In particular we delved in some depth into the implications of crowdsourcing for the corporate marketing function and agencies. I will be spending more time on this topic, and creating more in-depth content. For now, the new chapter on crowdsourcing for marketing in the Second Edition of Getting Results From Crowds contains some of the new frameworks.

Here are the slides for today’s workshop.

Slides from opening keynote at Crowd Business Models Summit


Yesterday I chaired Crowd Business Models Summit in San Francisco.

Here are the slides from my opening presentation, which provided an introduction and frame for the event.

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Insights on using crowdsourcing for marketing


As I will be running a Crowdsourcing for Marketing workshop in New York this Thursday, I was keen to attend the Marketing session at CrowdConf today.

Here are brief notes from the speakers through what was an excellent panel discussion:
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The future of marketing: 7 critical applications of crowdsourcing


On October 25 in New York City I will run a workshop on Crowdsourcing for Marketing in Enterprise & Agencies as part of the global Crowdsourcing Week workshop series. The following day I will run a workshop that is highly complementary, on Crowdsourcing for Media and Content.

Following on from the broad-based first edition of Getting Results From Crowds, one of the most important topics I have been delving into is the application of crowdsourcing to marketing. The New York workshop will go into the topic in detail, including the primary applications, extensive case studies, industry perspectives, analysis of crowdsourced marketing platforms, approaches to building your own crowds, effective strategies for creative agencies to tap the rise of crowdsourcing, and more.

Just as the field of crowdsourcing is far broader than most people appreciate (with 22 categories in our Crowdsourcing Landscape), there are many ways in which crowdsourcing can be applied to marketing.

There are 7 major applications of crowdsourcing to marketing:
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Chart: 11 critical success factors for crowd business model


On Monday October 22 I am running Crowd Business Models Summit, where some of the most experienced leaders in successfully building business models based on crowds will share their insights. The event is being run in association with CrowdConf 2012, the leading industry crowdsourcing event.

Beforehand I thought it worth sharing part of the Chapter on Crowd Business Models from Getting Results From Crowds.

Here is the overview of the success factors relevant across the 8 major business models (see the Crowd Business Models Framework for details), excerpted from the chapter on Crowd Business Models (Chapter 22 in the first edition, Chapter 25 in the second edition). Explanations of each factor are provided below the chart.

Success factors for crowd business models

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Launch of Second Edition of Getting Results From Crowds at CrowdConf


[This post first appeared on the Getting Results From Crowds book website]

When Getting Results From Crowds was published in December last year the intention from the start was to regularly revise the book, both to keep apace with the rapidly changing world of crowdsourcing, and to continue to improve it.

The Second Edition of Getting Results From Crowds will be launched next week at CrowdConf in San Francisco, where all attendees will receive a complimentary copy. In fact participants in the Crowd Business Models Summit that I’m running on October 22, the day before CrowdConf will be the first people to get the book.
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Fantastic insights on the inspiring future of crowd business models


I have just had my mind blown.

I have got off a call with three of the speakers in the Future of Crowd Business Models session at Crowd Business Models Summit, which will be held in San Francisco on October 22, the day before the major crowdsourcing conference CrowdConf.

What I heard from the speakers on what they will cover and the conversation we had was amazing. This is going to be an awesome session.

I can’t do justice to their ideas in a blog post, but here are a few notes from the conversation.

BYRON REESE is EVP of Innovation at Demand Media, having joined the company when his company PageWise, including its subsidiary Expert Village, was acquired by Demand Media.
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Crowdsourcing workshops in NYC: Crowds for marketing and Crowds for media and content


I wrote Getting Results From Crowds to provide a broad view of the rapidly growing role of crowds in business and society, and how to get the best outcomes from using crowdsourcing. From there, I have been delving into what I see as some of the most important specific applications of crowds, including business models, marketing, and media.

I will be sharing some of that work, and bringing together some of the most talented and experienced people in these spaces at a series of events in the US in late October.

I have already written a little about the Crowd Business Models Summit on October 22 in San Francisco. The speaker line-up we have for that is fantastic; the event should put the topic of crowd business models squarely on the entrepreneurial agenda.

Later that week, as part of the Crowdsourcing Week venture, I will be running two crowdsourcing workshops in New York City:

Crowdsourcing for Marketing in Enterprise & Agencies

Crowdsourcing for Media & Content
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The ultimate in convenient banking: make payments by thinking


In my presentation at yesterday’s media launch of ANZ’s Banking on Australia program, I spoke about new ways of making payments using biometrics.

An article in today’s Australian Financial Review reports:

“Biometric security” involves using fingerprints, voice records or eye scans to access secure systems instead of number-based passwords, which are much easier to steal or hack.

Speaking at an ANZ event in Melbourne on Thursday, futurist Ross Dawson said the “post-cash world” was coming to advanced economies.

“It’s inevitable we move to biometrics, things that measure who we are to uniquely identify us to enable easy payments,” he said.

“The US Department of Energy, for example, is using our thought waves to identify people. To think of something is obviously a great way to be able to pay for things.”

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