Themes of the day: Consumerization of IT, Crowdsourcing for small business, Crowdsourcing in PR

These are frantically busy days, which is squeezing my ability to blog and capture some of the fascinating stuff flying by. In coming months I think I’ll try to do more ‘mini-blogging’, just capturing quick thoughts and impressions rather than writing up every interesting speaking engagement or media appearance I do.

Yesterday I gave three presentations, and I’d love to write (at least) a full blog post about what we covered for each one. However that’s not possible, so I’ll just share quick thoughts about each topic and what I will try to write more about later.

The day started by giving the keynote at a Consumerization of IT event run by CIO Magazine, supported by HP and Microsoft.
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An invitation to Sydney (and global) crowdsourcing workshops

I hope you can make it!

Sydney will be the site of the launch of a global series of crowdsourcing workshops over coming months in Sydney, Amsterdam, Cologne, London, Paris, Brussels, New York, San Francisco and other cities. I am very excited about the workshops, the material we’ll cover, and what we’ll learn during the workshops to help create the forthcoming Second Edition of Getting Results From Crowds.

Below is the announcement of the Sydney workshops. Please pass this on if you think people would be interested! :-)

Crowdsourcing Workshops: Getting Business Results

Sydney, Monday 16 April
Getting Results From Crowds: 9:00am-1:30pm
Crowd Business Models: 1:30pm-5:00pm
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Yammer and why activity streams are a key foundation for integrated applications and organizations

I caught up with some of the Yammer team this morning, including Chief Customer Officer David Obrand, while they are in town for the Yammer on Tour series. 

I was particularly interested in talking with them about Yammer’s shift to activity streams. In the massive convergence of enterprise social platforms that we’ve seen over the last years, one of the major emerging spaces is activity streams.

Last year I wrote about activity streams in the context of Tibbr’s launch. Tibbr put activity streams squarely on the map, by integrating status messages from people with notifications generated by enterprise software including ERP, CRM, and HR systems. Employees are able to follow their colleagues and they can also follow updates on any activity, including events, projects, or even invoices. Tibbr was very well positioned to do that given Tibco’s history in providing enterprise integration middleware.
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Social Media Strategy Framework: Explanation and guide

Our Social Media Strategy Framework has been one of our most popular frameworks, with well over 100,000 views, as well as more for the translations into 12 languages.

I have used the framework extensively as a starting point to help executives understand the space and clients to develop social media strategies. Many people have told me that they have used the framework with their own organizations or clients to develop effective social media strategies, or have shared it in presentations or online. I’m delighted that it has proved so useful.

However the visual still can be hard for people to make sense of, particularly in terms of how it should be applied to their own organization. To help that I have made a brief video explaining and going through the Social Media Strategy Framework. It simply provides a high-level overview of the framework, but for many people it will probabl ybe more useful to watch the video than spend time looking at the diagram. Feel free to use the video however you want if it is helpful.

5 things to tweet and 5 things NOT to tweet

Earlier this week I spoke at a financial advisor retreat in the stunning Margaret River region of Western Australia, a region of wide-open beauty that is the source of many extraordinary wines.

I gave two keynotes at the event on subsequent days, on How to Lock-in Your Clients, and Success in a Connected World, which drew on my connected world visual framework.

I will write more later on the quite specific topic of Success in a Connected World for Financial Advisors. For now I thought I’d share a brief extract of the content I covered in my keynote on how to approach Twitter.

Around 15-20% of the audience had Twitter accounts, so my suggestions were intended as a high-level introduction on how to get started on Twitter, though the advice is relevant to anyone. The recommendations are based on my own thoughts as well as a range of research, notably the excellent Who Gives A Tweet? Evaluating Microblog Content Value from Carnegie Mellon University. This is what I suggested:

WHAT TO TWEET
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Value based pricing is at the heart of the future of professional services

In my first book Developing Knowledge-Based Client Relationships: The Future of Professional Services the final chapter was titled Value-Based Pricing: Implementing New Revenue Models. Pricing by value rather than time is clearly a central aspect to building true knowledge-based relationships, since knowledge should be measured by the value of its application rather than time spent by professionals.

The chapter in my book provides a fair overview of the key possibilities and factors in value-based pricing. However I am not a deep expert in the field. When discussing the issue with clients, I usually refer to Ron Baker, who among other claims to fame has written books including Pricing on Purpose, Professionals Guide to Value Pricing, and one I’ve long had on my bookself, The Firm of the Future.

Ron is currently in Australia running a series of workshops on The Firm of the Future, and he kindly invited me to join his masterclass session in Sydney this morning.
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Infographic: Timeline of the acceleration of crowdsourcing

In Chapter 2 of Getting Results From Crowds on The Rise of Crowdsourcing we included a Crowdsourcing Timeline, showing a selection of some of the important events in the world of crowds over the last couple of hundred years.

Tapping crowds has a long and illustrious past, with of course an acceleration over the last 15 years as humanity has becoming connected, vastly broadening the scope of crowd participation.

The image below is taken straight from a two-page spread in the book. Click on the image for the full-size version.

Le futur de Facebook et le rôle de la France

Voici ma première vidéo en francais, qui est à propos du futur de Facebook.

Quelques miettes du video :
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Explorer le futur en France et en français

Ceci est le premier billet de blog que j’écris en français. Je suis Australien, né à Canberra, mais mon père travaillais pour l’ONU et j’ai passé presque tout ma jeunesse à Genève. Je vivais ainsi à quelques kilomètres de la France et j’y allais tous les samedis pour skier. Cela fait bien longtemps que je n’ai pas vécu dans un pays francophone, mais heureusement je n’ai pas trop oublié mon français.

Je vais passer de la fin avril à la fin mai en Europe, commençant avec un keynote à The Next Web à Amstersdam sur The Future of Crowds et enchaînant par la suite avec diverses conférences et ateliers, entre autres, à Londres, Luxembourg, Cologne, Moscou et Milan.

Durant cette visite, mais aussi dans les années à venir, j’ai l’intention d’augmenter mon visibilité et de travailler beaucoup plus en France. La France et le français ont joué un rôle très important dans mon passé et je voudrais qu’il en soit de même pour mon avenir.
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Insights and real-life case studies in effective crowdfunding for change

This evening I spoke at the Crowdfunding for Change event run by Avis Mulhall‘s Think Act Change. The event kicked off with a presentations by Adam Chapnick, head of business development at seminal creative crowdfunding platform IndieGogo, and award-winning film director Gillian Leahy, followed by a panel consisting of myself together with Alan Crabbe, co-founder of leading Australian crowdfunding site Pozible, and Ryan Wardell, founder of ProjectPowerUp.

Below are live notes from the event, capturing what I could of the presentations and conversation. I wasn’t able to take notes when I was speaking, so will write more about my thoughts on effective crowdfunding and where it is heading another time.
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