Knowledge@Australian School of Business recently published an interesting article on corporate blogging, which drew on an interview with me. Here are the quotes it took from my interview, along with a few comments.
One of the greatest dangers is not getting involved in blogging at all, claims Ross Dawson – futurist, blogger and chairman of Advanced Human Technologies, a company that consults on “the network economy”.
It’s certainly not that every company needs to be blogging, far from it. But many companies that would get great value from blogging, in particular for defending their reputation online, are being held back by overwrought fears of the potential dangers.