Melcrum recently released a report on How to use social media to solve critical communication issues, with as usual some great case studies and many practical insights. Go to the report website for a full overview and executive summary.
I was asked to write the closing section in the report, on The Future of Social Media and Internal Communications. Below is my article in full. If you’re interested in the topic also see my recent Thoughts on the future of workplace communications.
The Future of Social Media and Internal Communications
Organisations achieve their objectives by bringing together the talent and energy of many people. As such, the raft of emerging communications platforms today have the potential to literally transform how organizations work. From the 1990s, email fundamentally changed how most jobs were done. Now a wealth of new communication tools are being used to create sometimes dramatically different ways of working.
Based on the rapid emergence of social media and other new communication platforms, there are seven key aspects to how organisational communication will change.