Last week I gave the opening keynote at IPZ2009 Interactive Marketing Summit in Istanbul. Here are my slides for my keynote on the Future of Interactive Marketing.
It was a fantastic event, the fourth annual IPZ conference organized by Günseli Özen Ocako?lu and Hakan Senbir of Marketing & Management Institute, which publishes a range of leading magazines including Marketing Türkiye.
In preparing for my keynote and during my visit I discovered many fascinating things I did not know about the Turkish online market. It is in fact one of the hottest and fastest-growing Internet markets in the world.
As it happens I have a very deep interest in language-defined online markets, such as Japanese, Chinese, French, Portuguese, Italian, and Korean. Each of these markets – some within national borders and others spanning countries – has very different characteristics across all facets including which types of social media are used, which are dominant players, and the most successful business models. I have written about this before in the context of blogging languages and global media strategies, and will be doing further analysis of country markets soon.
Here are five facts that illustrate how exciting the Turkish online market is.
1. Turkey is the third largest country in the world on Facebook
Coming from almost nothing two years ago, Turkey now has close to 14 million Facebook users, overtaking France and Canada earlier this year to be the third largest country on Facebook after the US and UK. Facebook does not dominate social networking in other high population countries such as Brazil, Russia and Japan, so Turkey with a population of 72 million and a very rapid uptake of online services ranks close to the top of the list.