Why GFC explains everything (to Australians)


This morning an email from a client mentioned the GFC. Earlier this week another client was talking about the GEC (which has the advantage that you can pronounce it, while GFC has to be spelled out).

When this morning I Twittered about how we have a new acronym that doesn’t need to be explained, I got some interesting responses. @ITSinsider in America said that she had heard it before from someone else in Australia. An Australian initially thought I meant Geelong Football Club, so googled it to find out.

Which gives very interesting results…

If you Google “GFC” in Australia the #3 result is a newspaper story Tough week ends in talk of ‘GFC’, dated from October last year, with four of the top 10 results referring to the planet’s economic woes, including three newspaper headlines.

If you Google “GFC” in the US, aside from a #5 entry from Wikipedia which includes various acronyms including the contemporary one, the first entry which refers to GFC in this way is at #45.

So are Australians particularly acronym-crazy? Are we in the vanguard of what will be a global trend to summarize the state of the world as GFC?

Of course the very best thing about GFC is that it is an easy explanation for everything, in three easy letters. It was all getting very complicated for a while. Now it’s simple again – yay!

Enterprise 2.0 Executive Forum: media coverage and commentary round-up


A quick review of of media coverage and commentary on the Enterprise 2.0 Executive Forum yesterday. Let me know if there’s anything missing here.

Computerworld: Social networking in business: plan less for less pain

Coverage of the social networking panel at the Enterprise 2.0 Forum

ITNews: Westpac reality check on Web 2.0

Review of comments on Westpac’s technology initiatives

National Business Review: Westpac pulls plug on virtual reality training

Comments on Westpac’s use of Second Life and online initiatives

The Metaverse Journal: Enterprise 2.0 and virtual worlds and a free discussion paper download

Discussion of the Forum and insights and content from the virtual worlds in the enterprise workshop

Social Media and Cultural Communication: Here at Enterprise 2.0

Notes on the day from Angelina Russo

Brad Howarth: Live from Enterprise 2.0 Executive Forum 2009

More from Enterprise 2.0 Executive Foum 2009

Reporting on the morning sessions at the event.

Innotecture: Playing Nice: Developing Guidelines and Policies for Social Software Use

Detailed content from the event workshop run by Matt Moore

mab397: A summary of points tweeted from Enterprise 2.0 Executive Forum

Des Walsh: Enterprise 2.0 Executive Forum Cover it Live

Complete event coverage including Twitter feeds and Des’s commentary


Kate Carruthers 1: Key enablers for Enterprise 2.0

Thoughts from the Forum on five key issues for organizations implementing Enterprise 2.0.

Kate Carruthers 2: 5 Key issues for Enteprise 2.0

List of top 10 enablers for Enterprise 2.0 based on content and conversations at the Forum

Des Walsh: Perfect Setting for Enterprise 2.0 Executive Forum

Review of the Forum including announcement of forthcoming interviews with presenters.

If you want to get more details on the event and responses, definitely check out the complete Twitter stream for #e2ef, which was for a period yesterday the most active topic on Twitter globally.

Profiting from Technology Trends: Keynote at National Growth Summit


Tomorrow morning I am delivering a keynote at the National Growth Summit, looking at how fast-growing companies can tap technology trends to build growth and opportunities.

The presentation is below (usual caveats – this is not intended as a stand-alone presentation but to accompany my speech). I’ll write more about this soon, but now I must get to bed – it was a long (though fun!) day at Enterprise 2.0 Executive Forum today.

Enterprise 2.0 Executive Forum #1 on Twitter today


Back from a fabulous day at Enterprise 2.0 Executive Forum. I don’t have time for a full debrief now as I have to finish preparing for my keynote at theNational Growth Summit tomorrow.

Certainly a highlight of today was the Twitter activity at the conference, with by some measures the event reaching #1 on Twitter activity globally, and with other services reporting us as #2 trending Twitter topic.


Certainly the best single place to explore the distilled insights from the day is the Twitter stream for #e2ef, with over 1000 tweets, mainly of what participants found most useful and valuable from the speakers and interactive sessions.

More reflections and reporting from the day, including a distillation of some of Twitter stream, coming soon.

Blogging and Twittering at Enterprise 2.0 Executive Forum


Enterprise 2.0 Executive Forum is on tomorrow in Sydney (my regular readers might be glad that I’ll be a little more diverse in my blogging activity after that 🙂 ). Everything has come together extremely well, both on the fantastic content and speakers, and in getting extremely good attendance, showing that Enterprise 2.0 is squarely on the agenda for corporate Australia even in challenging economic times.

For those attending (and those who can’t make it who would like to pick up crumbs from the rich smorsgabord of insights on the day…)

Twitter hashtag for the event is #e2ef.

The event twitter stream is here – already under way with a lot more activity starting 21 hours from now.

The event blog is at www.futureexploration.net/e2ef/blog/

Anyone attending can get a login to post. We expect as usual to get significant activity on the blog on the day and after the event.

There have already been quite a few blog posts in the lead up to the Forum, as below. Expect a lot more great discussion during and after the event!

Des Walsh 1: Enterprise 2.0 Executive Forum With Coveritlive

Des Walsh 2: Ross Dawson’s Stimulus Package: Enterprise 2.0 Executive Forum 09

Gavin Heaton: Implementing Web Technologies to Transform Organisations

Technation Australia: Enterprise 2.0 Executive Forum

Mick Liubinskas: Put the Oh in Enterprise 2.0

James Dellow: Don’t forget the Enterprise 2.0 Executive Forum

The Metaverse Journal: Growth predicted in virtual events for enterprise

Kate Carruthers: one more sleep until Enterprise 2.0 Executive Forum

Melbourne: Enterprise 2.0 Executive Briefing on 5 March on transforming organizations with web and mobile technologies


To complement our one-day Enterprise 2.0 Executive Forum in Sydney on 24 February, Future Exploration Network and Optus Business are running an Enterprise 2. 0 Executive Briefing over lunch in Melbourne on 5 March. The Melbourne event is certainly no substitute for the in-depth content, workshops, and insights that will be available for the full day event in Sydney, which is essential for anyone who is serious about implementing Enterprise 2.0.

It will provide a snapshot of the latest in Enterprise 2.0 in Australia and globally, and assist executives to understand the key issues and how Australian organizations are creating value using web and mobile technologies. See the full agenda and speakers. As usual with our events, it will be a pleasant lunch, this time at Zinc in Federation Square.

A highlight of the event will be a CIO panel, including Andrew Mills, who last year took the post of Chief Information Officer for the South Australian government, and Chris Yates, Chief Information Officer of Tennis Australia, which has been doing some fascinating things with mobility.

Since our events in Australia are usually in Sydney, it’s great to have this opportunity to take our latest content and insights to Melbourne as well.

I hope to see you there!

Why traditional conferences are dying and how unconferences and audience participation are the future of events


For many, many years I have felt that the vast majority of conferences were very poorly run, continuing to apply ancient, didactic approaches. That’s one of the reasons that a few years ago I started running events, organizing the Future of Media Summit, which annually links Sydney and San Francisco, the Enterprise 2.0 Executive Forum (the second annual event is on next week), Web 2.0 in Australia etc. Earlier events including what was at the time the extremely innovative Living Networks Forum in New York in 2003, using social networking technologies embedded in the event. Even though the events industry is vastly oversupplied, the majority of them are crap, so there’s ample scope for something better, as the consistent success of our events has demonstrated.

Certainly the last few years have seen the beginning of a transformation in how events are run, with in the US, Europe, and Australia (less so in Asia so far) many novel and highly interactive formats. However there is still a massive opportunity to create immense value with face-to-face events, and we’re currently looking to spin off our events business into a new company that will grow aggressively. News on that soon.

I am unusual in that a large part of my work is as a keynote speaker, speaking primarily on the future of business (including sometimes the future of events), usually within a traditional conference format. However at the same time I endeavor to create (or help my clients to implement) participatory formats that transcend the talking head syndrome.

Now the issue is getting mainstream media attention. News.com.au has released an article titled: Networking trend: the ‘unconference’, which examines the plethora of interactive events that are arising, such as unconferences, Lightning Talks, Ignite, and Pecha Kucha, and drawing on an extensive interview with me on where the space is heading.

The entire article is well worth a read. Below are excerpts of the direct quotes from me in the article.

Read more

New speaker announcements: Enterprise 2.0 Executive Forum – David Backley, Peta Hopkins, Annalie Killian, Peter Williams, Chris Yates and more…


The Enterprise 2.0 Executive Forum is coming together extremely well. It is fantastic to see that while other sectors of the economy are struggling, organizations recognize that they must engage with the critical issue of transforming how they work using web and mobile technologies.

We have confirmed a number of fantastic speakers at the event over the last while. A quick update on some of the speakers you will be missing out on if you don’t come 🙂

David Backley, General Manager – Applications Development, Westpac.

David is the senior IT executive with the longest tenure at Westpac, having driven many of the initiatives over the last years to create an over-arching technology architecture that supports business, and introducing many new technologies and approaches to create value. David’s keynote on Creating Business Value from Emerging Technologies will be a highlight of the forum, and provide vital insights from arguably the leading practitioner in Australia.

Read more

Detailed insights from a successful iPhone app developer


My brother Graham Dawson’s iPhone app OzWeather finally hit the #1 spot for paid apps in Australia in late January. After a couple of weeks at #1 it has been knocked off by Wobble Bikini Fun. However the fad apps quickly come and go – while they can generate a fair bit of revenue in a short period, their sales are rarely sustained, while the consistent sales of OzWeather over 3 months are starting to become significant.

Graham has regularly released full financial details – his latest blog post Apponomics Part 3 gives an analysis of his latest sales and what he thinks is driving them. The chart of his sales is below.


What this amounts to is revenue of A$35,000 (US$22,500) over three months, with current sales generating revenue of approximately A$500 per day. While this does not compare to the $600,000 in one month that the #1 app globally has just made, it is still tidy revenue for a solo developer who now has time (after extensive development and refinements on the OzWeather app) to work on other things, including one of his next ventures, iTrafficApp.

One of the best things about the iPhone app store is that is providing a ready monetization mechanism for developers with good ideas. Certainly not all will get rich, or even make much at all, given there are now 20,000 apps on the store, but if you have the right idea(s) well executed, it can make you a living or more. A new economy is being created.

Enterprise 2.0: Competitive differentiation occurs at the intersection of technology and culture


Recently I have been immersing myself in the Enterprise 2.0 space, organizing the second annual Enterprise 2.0 Executive Forum which is on in two weeks now, writing the Implementing Enterprise 2.0 Report which will be launched at the same time (slightly afterwards for the international market), and helping a variety of large organizations to drive their Enterprise 2.0 initiatives forward.

It’s a long time since I came up with my definition for Enterprise 2.0 as below. While I generally dislike jargon and the liberal addition of “2.0” to words, I find the term Enterprise 2.0 highly meaningful because it is, in addition to tapping the value of Web 2.0 in a specific context, literally about creating the next version of the organization.


What that stayed with me more than anything else from Andrew McAfee’s speech at our inaugural Enterprise 2.0 Executive Forum last year, is one of his key conclusions: “Enterprise 2.0 will make companies less similar” (or as I always remembered it, ‘Enterprise 2.0 makes companies more different’).

Read more