SmartCompany.com.au is one of the most interesting online media ventures in Australia. Established in February 2007 by Amanda Gome, formerly a journalist and editor at BRW, it is targeted at entrepreneurs and owners of small to medium size businesses.
While the site initially had both free and subscription content, within the first six months they decided to make the site entirely free. The site reaches a highly targeted audience, so attracts good advertisers, and has excellent content and resources.
As part of SmartCompany’s media partner role in the Future of Media Summit 2008, SmartCompany is running a free webinar this Thursday where I will be presenting on Six Driving Forces Changing Media, in conversation with Amanda Gome – click through to register.
The framework I present in the webinar will be in the Future of Media Report 2008 (following the extremely popular Future of Media Report 2006 and Future of Media Report 2007), so this will in effect be a sneak preview for the webinar audience. I’ll put it up in summary form on this blog shortly after.
Other special content being developed for the Future of Media Report 2008 include a Future of Media Participation framework (I think this might turn out be our most popular framework yet) and a Future of Media: Strategy Tools spread. Coming soon!