One of the most fabulous aspects of the online world is that trends are visible as never before. Since people’s interests are visible in what they search for and where they go, the zeitgeist becomes visible. Here is a brief review of some of the tools that give us insights into up-to-the-minute views on what we are collectively thinking and following.
Google’s original Google Zeitgeist was replaced in May by the current Google Trends, which allows you to compare searches made on terms, correlates these with news and events, and enables you to drill down to activities in regions, cities and specific languages. The Hot Trends feature shows the hottest searches (as in most increased relative to usual levels) of the day.